Amidst the fallout from travel bans and stay-at-home measures that ran rampant during the COVID-19 pandemic, leading website design agencies like Tourism Tiger (TourismTiger.com) are helping travelers dream of distant places again by focusing on the user journey in 2022 – and beyond. Because the past few years have laid bare the need for experienced tourism professionals to continue adapting their digital travel marketing efforts, and quickly, new marketing strategies have emerged that address travelers’ demands for more transparency.
“After nearly two years of virus-related impacts on the tourism industry, it’s apparent that the entire landscape has changed,” explains Tourism Tiger’s Matthew Newton. “Companies that fail to draw attention online will be left behind, and this is a sentiment we stress to all our clients. With people spending more time than ever on their mobile devices, online booking will continue to trend upward as consumers continue buying online.
“The bottom line in 2022 and beyond is that more people than ever are keeping tabs on their phones to explore travel companies and research their next trip, and as a result, virtual experiences and contactless travel have begun taking center stage. This modern day user journey encompasses everything from the Metaverse and TikTok applications to micro-influencers, user-generated content, self-guided tours and even autonomous vehicles.”
According to web design for travel websites experts like Newton, the top online travel marketing trends companies need to be aware of starts first and foremost with virtual experiences, providing virtual tours that are supported by a wealth of applications such as Amazon Explore, Airbnb Experiences, YouTube and TikTok. What’s more, short-form video content has become a major draw for modern travelers, offering a way to make up for the inability to travel to popular destinations physically.
The so-called Metaverse is playing a major role here, as well, with platforms such as Facebook Metaverse carving out a glimpse of the future; this version of reality allows people to connect with others in a digital world, even though it might not impact tour operators in the immediate future. Further, short-form video content boasts the capacity to catapult online travel marketing efforts by immersing prospective clients into an experience that’s more powerful than images alone.
“Videos can help to eliminate distance and time, offering a look into another world – much like travel itself, which is why video marketing for tourism has grown in popularity,” adds Newton.
Meanwhile, the uber-popular TikTok platform makes it easy for guests to share user-generated content with travel brands to promote authenticity and build trust, as users can share unfiltered reviews, sneak peeks and opinions on what makes a destination so attractive to future travelers. And, for travelers who may want to have the option to experience a new place without the need for a physical in-person guide, driverless vehicles offer audio tours that deliver a contactless, logical next step.
“Having a digital presence is critical in the age of online bookings,” concludes Newton. “With the majority of travelers scrolling, researching and booking online, we are telling our own clients to connect with their audience wherever they are. The future of web design for travel business entities indeed looks bright.”
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Boston New Times journalist was involved in the writing and production of this article.