Role Of Creativity In Branding Success & Innovation: Brand Insights Released

LO:LA’s new guide shares five reasons why brands should embrace creativity in their business efforts. The material considers several different facets of a brand, from customer acquisition and retention to product development and innovation, and explains how creativity can be useful to each.

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A recent study by IBM found that 60% of CEOs believe that creativity is the most important quality to have when it comes to business success, more important than integrity (52%) or global thinking (35%). While not unexpected, studies like this–of which there have been numerous–continue to emphasize the link between creativity and business results.

With its new guide, LO:LA aims to show brand owners how creativity can help them increase their business’s chances of success.

According to the guide, the first reason why brands should embrace creativity is differentiation. By creating unique and attention-grabbing marketing, brands can emerge through all the noise and stand apart from their competition. Additionally, unique marketing is more memorable, and therefore, it sticks in the conscience and sub-conscience of the consumer more easily and for longer periods.

Brands that utilize a creative approach also tend to make marketing that is more shareable and viral, the guide said. It further stated that by reaching a wider audience, brands have more opportunities to connect with people on an emotional level, and in turn, earn their business.

Lastly, LO:LA emphasizes the important role of creativity in innovation. It explains that this link is evident not only in developing new products and services but also in areas like business practices, social media usage, content creation, and team building.

“Creativity is essential when promoting your brand because it helps you stand out, be remembered, create emotional connections, be more shareable, and drive innovation,” said a spokesperson for the company. “By embracing creativity in your marketing efforts, you can differentiate your brand, build loyalty, and drive growth.”

About LO:LA

LO:LA is a full-service marketing agency that has been providing professional branding and advertising solutions to clients from around the world since 2017. Since opening, the agency has helped several notable companies improve their marketing efforts, including Mr. Clean, Staples, and L’Oreal.

Interested parties can find more information at

London : Los Angeles (LO:LA)

840 Apollo Street
Suite 100
United States

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