Organic Chicken Market Valued at Approximately US$5 Bn in 2021, Poised for Promising Future

The global organic chicken market has witnessed robust growth, achieving an estimated value of around US$5 billion in 2021, and is projected to maintain a promising trajectory in the near future.

Growing Awareness Drives Demand:

Increasing awareness among consumers about the potential risks associated with chemical-laden food products has driven a surge in demand for chemical-free alternatives, particularly in the meat segment. This trend is evident in the meat-eating consumer segment, where there is a strong preference for organic chicken free from synthetic chemicals and antibiotics. The demand for antibiotic-free chicken has witnessed a significant rise, driven by consumers preference for healthier and safer meat options.

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Advantages of Organic Chicken:

Organic chicken is gaining traction due to its numerous benefits, including lower saturated fat content, high omega-3 fatty acids, absence of synthetic additives, and a more hygienic production process. Moreover, organic poultry farming practices are environmentally friendly, leading to a lower carbon footprint compared to industrial poultry operations. These advantages have contributed to the growing demand for organic chicken among health-conscious consumers.

Shift from Unethical Practices:

Growing awareness about unethical practices in the breeding of broiler chickens, which involves the use of antibiotics and other chemicals, has led consumers to opt for organic alternatives. Adulterated broiler chicken raised using such practices can pose health risks to both consumers and the chickens themselves. Consumers are increasingly gravitating towards organic chicken to avoid these issues and support more ethical and sustainable poultry farming methods.

Smart Packaging and Confined Operations:

Innovative packaging solutions such as smart and intelligent packaging have gained prominence in the organic chicken market. Smart packaging offers benefits such as improved freshness, longer shelf life, supply chain transparency, and reduced waste. Additionally, a shift towards confined poultry operations has emerged as a viable strategy for maintaining biosecurity and ensuring the health and safety of chickens.

Europe Leading the Way:

Europe is poised to showcase significant momentum in the global organic chicken market. The regions emphasis on physical fitness and the growing fitness industry have driven a higher demand for organic meat products. The rise in fitness clubs and increased individual participation in fitness activities across Europe is expected to create multiple growth opportunities for the organic chicken market in the region.

Competition Landscape:

Key players in the organic chicken market include Tyson Foods Inc., Eversfield Organic, Pilgrim’s Pride, Plukon Food Group, Perdue Farms Inc., Bell & Evans, Sanderson Farms Inc., Inglewood Group, and Plainville Farms LLC. These market players are adopting strategies such as new product launches, collaborations, and acquisitions to strengthen their positions and tap into the growing demand for organic chicken.

Browse Organic Chicken Market Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 – By Product, Technology, Grade, Application, End-user, Region:

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