With each episode of their Voice Branding podcast, Voices hopes to bring their audience innovative tools and market insights that aren’t being discussed anywhere else. In their latest episode, which has just been released, Voices’ CEO David Ciccarelli welcomes guest speaker Mike Young from Mike Young Studio.
More details can be found at https://www.voices.com/podcasts/voicebranding/podcast/creating-global-ad-campaigns-with-mike-young
The new episode, which is called ‘Creating Global Ad Campaigns with Mike Young’, focuses on how brands can increase their reach in today’s globalized market. Their interest in the global advertising ecosystem coincides with the latest figures from Oberlo. According to their statisticians, the global digital advertising market is now valued at over $570 billion, which represents 63% of overall expenditure on media ads.
With an expected growth of over $120 billion in the coming two years, the importance of a global strategy for all businesses, even small businesses, cannot be understated.
As such, Voices’ David Ciccarelli is proud to be probing Mike Young’s industry knowledge and expertise in this latest episode.
Mike began his career in radio production and live broadcasting in New Zealand before moving on to radio station imaging in Australia and finally to audio-based ad campaign designing in New York under his Mike Young Studio.
‘Creating Global Ad Campaigns with Mike Young’, which can be streamed on the Voices’ website, and on Google and Apple Podcasts, focuses on how to build a successful campaign and how to meaningfully integrate audio into campaign initiatives. Alongside the global digital advertising market increases, the digital audio advertising segment is also showing substantial growth, with spending on audio increasing by 14.5% in the last year.
Therefore, the podcast also delves into how to manage complex advertising campaigns and projects, and what producers should listen for during audio auditions. These are areas that Mike and his team have vast experience in.
Voices is the world’s largest hub for voice talent, with over 2 million freelance voice artists. Hosted by its CEO, Voice Branding is a podcast that covers cutting-edge creative ideas, trends and technologies.
A spokesperson for the company said, “Voice Branding is the podcast that takes a behind the scenes look at the creative process, the tools and technology brands use and how they incorporate voice and audio to engage with their audience.”
More information is available at https://www.youtube.com/watch?v=UaAsMWVSHNQ
100 Dundas St Suite 700
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Boston New Times journalist was involved in the writing and production of this article.